Let’s face it; the game of golf isn’t just about putting the ball in the hole anymore. The classic Scottish field game has grown to be an integral part of the corporate world. University level classes have even sprung up at big name schools like Florida State University called “Business on the Golf Course.” The classes are trying to teach young entrepreneurs and hot-headed newbie company men how to turn what once was a pleasant walk around 18 holes into something that can turn a profit.
Entire business relationships are built and fostered on the golf course. A company can be made or broken by a good game of golf and as a business owner you should learn how to use that concept to your advantage. High powered professionals walk the golf course each day, launching countless golf balls into trees, ponds, and sand traps, and you could put your company logo and contact information on each one of those balls.
Custom logo golf balls are a growing trend in the marketing world. Advertisers know that golfing is a hugely popular sport amongst the movers and the shakers of society and they figure that if they can get their company’s image plastered all over the course they are bound to make some connections. Marketing your business using logo golf balls is a cheap, easy, and fun way to get your brand name out there.
Here’s what you need to know about the process:
How to Get Corporate Logo Golf Balls:
Getting your logo on a golf ball might sound difficult at first but the fact of the matter is that it is incredibly easy. Golf ball manufacturers like Nike, Callaway, Srixon, Wilson, and Hass-Jordan offer the service through their golf ball seller websites. You can also find a bunch of independent agencies selling personalized golf balls on the internet.
All you have to do is find a golf ball company you like, upload the image you want displayed on the golf ball, and wait for the package to come in the mail. You can order as many as you think you can give out at a relatively low cost.
What Should be On Your Personalized Logo Golf Balls:
A golf ball isn’t a billboard or a brochure, it needs to be concise and to the point. Usually you will see the logo image, a tag line, and a webpage on a logo golf ball. It is a good idea to put your logo image on one side of the ball and have the web address (hopefully a short URL) on the back. If your company doesn’t have a logo image to use you can always just put the website and some sort of call to action tagline.
How to Get Your Company Logo Golf Balls into the Hands of the Player:
Once you’ve got your company logo golf balls to work with you are ready for the hard part: getting your balls in someone else’s hands. The whole point of putting your company’s logo on a golf ball is to spread the word and market your brand. The more players you get to use your personalized logo golf ball the more traffic you will get to your website and the more money you will make.
The easiest way to get your golf balls out there is to invite some of your colleagues and have them bring along some friends of their own. At the start of the game exclaim to everyone that the golf balls are on you today and hand out your logo golf balls to everyone you’re playing with. Some golf clubs will even allow you to leave a bucket of balls at the reception area for any other team who wants to pick up some free golf balls for the day.
